Taxes stink. What if doing your taxes were chill instead?

For the launch of Cash App Taxes we manifested our best selves to dream up a low-stress campaign full of calm, gentle, ASMR inspired vignettes to ease viewers through the process. The massive campaign spanned a live action production, highly detailed 3D design and CG simulations, as well as typography design and an expansive social rollout.

I co-led the project with Chris Palazzo and Emily Simms at BUCK, where I focused on leading design and animation teams across both 3D and 2D.