Good Moves is the crème de la crème of motion design. Every day our algorithm scours the web to surface the videos that are turning heads around the world, before we hand-select that day’s top dog.

I designed the animated branding for the site. The brand is designed to be always in motion – changing and morphing depending on where it appears. Taking inspiration from speed lines found in traditional cel animation, the motif of the design became the long dash. It always accompanies the word “Moves”, as if that word is always in motion, even in print. A strong serif font was chosen to harp back to the editorial nature of the blog.