Client

Likeminds


Year

2017

Role

Creative Direction

Design

Animation

Likeminds is a conference in upstate New York that brings together like-minded, forward-thinking, tech-leaning creative types who push one another to create and break boundaries.

For their second year, the theme of the conference was ‘growth’, which made me think about how the natural and digital world develops and expands. Though nature seems random and chaotic, it’s actually ruled by a set order that can be explained through mathematics and time. Similarly, in technology, there’s an organized progression where patterns emerge. The titles for Likeminds explore this intersection between patterns in nature and patterns in our digital world, and how they overlap visually.

Using the Likeminds logotype as the visual thread throughout the shots, helped linked together the mixed media aesthetic of the titles.