Client

FX


Year

2019

Role

Creative Direction

Design

Promo package pitch frames for FX mini-series, Mrs. America, starring Cate Blanchett.

The show tells the story of Phyllis Schlafly and the movement to ratify the Equal Rights Amendment (ERA) in the 70’s. My direction centred around the idea of women’s hands and using it to juxtapose women’s expected domesticity with moments of protest that the ERA has come to be connected with. This was to be cut with beautiful slow motion film footage of flowers exploding, which symbolised the change that was so sought after by the courageous women fighting for the ERA.