Behind the scenes case study by Mill X.
Once the games were decided, I was in charge of designing the UX flow for the whole experience. This involved thinking about the entire user experience, from the queuing system, how and when a person signs in, how they get notified when their game is ready, their social takeaway, to the gameplay across the four wall screens and circular pressure-sensored floor. Here are select screens from the UX flow.
Each game was simple enough to be explained in three short steps and designed to test out one of the three pillars of Nike Joyride. UI design by Joyce N. Ho, UI animation by Eddie Song, instruction design and animation by Pedro Piccinini.
Immersive digital screens were spread out throughout the multi-floor flagship store, from the huge wall that greeted you walked into the store, to multiple screens that were part of the kenetic sculpture.
Preliminary styleframes for the digital content that explored a bright colour palette, combining the Nike House of Innovation brand grids and existing Nike Joyride marketing materials.
The final digital screens incorporated the Nike House of Innovation brand elements, marketing material and the beads from the games itself. Design and animation by Joyce N. Ho and Mikhael Villegas.