Art Direction



Every year at Coachella, the HP Antarctic Dome is a must-see event. It has 108 speakers, 15 projectors and 500 air-mattress reclining chairs that let viewers take in as much of the 360° visuals as possible, making it one of the largest projection domes in the world.

This year, HP invited the band RÜFÜS DU SOL to take it over. Directed by James Frost (of Radiohead’s “House of Cards” music video fame), “Underwater” is an immersive 7 minute piece, inspired by the song of the same name.

James wrote the treatment and invited 5 designers to bring his massive vision to life. Nicolas Arnold (Frame & Color), Joey Camacho (Raw & Rendered), Ryan Hawthorne, Harrison Vincent and I, came together to create an aquatic particle world, taking guests on an interstellar journey through sub-atomic masses and ethereal liquid designs. We transformed the 11,000 square foot dome into a visual journey that hundreds of thousands of Coachella-goers experienced throughout the 2 weekend festival.

Behind the scenes edit by Ryan Hawthorne

Preliminary explorations for the beginning of the song.

Title concept that didn't make it in the final cut. Design & animation by Joyce N. Ho, particles by Ryan Hawthorne.

Pre-vis of dome 360 dome projection

Final dome maps, featuring introduction shot (particles by Ryan Hawthorne, compositing by Joyce N. Ho) and tunnel during the song's climax (design and animation by Joyce N. Ho, paint textures by Nicolas Arnold).