Client

Spotify


Year

2021

Role

Creative Direction

Design

Animation

Spotify rolled out an AAPI Heritage Month campaign to celebrate AAPI+ contributions to American culture. As part of their campaign, Korean-American R&B singer and rapper, Audrey Nuna, recorded a cover of “That XX”, originally recorded by “King of K-pop”, G-Dragon. BUCK was asked to create a visualizer for the song.

First recorded in 2012, “That XX” is about G-Dragon’s unrequited love for a girl who’s with another person that doesn’t deserve her. In the end, it’s revealed that he and the girl’s lover are actually one and the same.

In our visualizer, Audrey plays the part of all three characters in the triangle, with the story being told through the lens of a dream, where she dwells upon her love and desire.